Charlie Puth’s Perfect Pitch
The Problem
We needed to increase awareness of the JetBlue Mastercard and its exclusive experiences,
using a co-sponsored Charlie Puth concert as a proof point. Plus, inspire people to book a damn ticket ✈️
The Solution
Charlie's perfect pitch ability, allowing him to name musical notes of everyday sounds, inspired us to streamline messaging by testing his talent with the sounds of travel in this social-first idea.
Fun Fact
I also drew the illustrations on these 🤭
Fans, musicians, and people who scroll past ads found the video entertaining and aspirational. Most importantly, in an industry notorious for low affinity metrics, we managed to reach over 4 million people and get some award love.
Agency: McCann New York
CDs: Pierre Lipton, Pete Jones
Copy: Anthony Thornton
Directors: Eric Perini, Brett Berman, Aude Cuenod
Edit: Nathan Thompson
Awards
1 Webby Award
2 Shorty Awards
New York Festival Ad Awards
1 Gold Midas Awards
3 Silver Midas Awards