Created pro bono by McCann XBC, the new English and Spanish-language television, radio, print/OOH and online PSAs encourage viewers to take the first steps toward obtaining their GED® diploma. The "Skip the Drama" campaign highlights how not having a GED® diploma can cause unnecessary drama, and situations like filling out a job application that seem normal and mundane can become nerve-wracking and intense when questions of education arise.
client: ad council
cco: joyce king thomas
creative directors: daniela vojta / susan young
art director / designer: stephanie de jesús
illustrations by: brosmind