Every brand was live-streaming the Grand American Solar Eclipse of 2017…but we flew straight to a school in St. Louis, Missouri, gave kids 50,000 pairs of Eclipse Sunglasses AND captured their reactions via a live-stream split-screen as it went into totality.
Because seeing the eclipse through the eyes of a child is priceless.
Wether it's learning how to Putt like Brandt Snedeker, take the perfect food shot like @FoodintheAir or cook a gourmet dinner like Chef Ken Oringer – the jetBlue Mastercard Expert Series has you covered.
Here are fun content series we shot with experts of their fields giving us tips on what they do best.
The When Project's mission is to inform the world that a female U.S. President is not a matter of "if" but "when". And inspire girls across America to believe it will be them.
Follow us on @TheWhenProject and read some of the stories of the little girls that will rule America one day.
There are many ways to help those in the fight against cancer, like cooking them a meal, making them laugh or throwing them a party. Another simple way: Dining out with your Mastercard actually means a percent of the proceeds goes to Stand Up to Cancer. Because standing up for those who stand up to cancer is priceless.
Cancer survivors have incredible stories. Especially of those who were there for them since day one, their caregivers. These are true survivors and their loved ones.
A small act of kindness can make a big difference in someone's day. So we grabbed two big experts of kindness: Jessica Walsh and Timothy Goodman from 12 Kinds of Kindness to spread some roses and #StartSomethingPriceless on Valentine's Day.
I knew Cuba would be different. Not merely for its history, politics, migration laws, limited connection and its relationship with the country I currently reside in. But because I had a responsibility as a maker to capture all the stories I possibly could and be able to re-tell them somehow. I knew I had to meet every stranger I encountered. That I had to feel things from every single individual I was in contact with and not back down. Because not a lot of people, especially Cubans, have that same opportunity. I felt it was my duty as a creative and also as a fellow Puerto Rican. “Cuba y Puerto Rico: de un pájaro dos alas” is what Cubans would smile and say as soon as I mentioned where I was from (Cuba and Puerto Rico: from one bird, two wings).
I learned that Cuba doesn’t need our pity. Truthfully, we could all use a little bit of Cuba in our lives. This is how this country differs from the rest. Constantly opting for and seeking First World countries along with their commodities is a pretty easy thing to do. We're quick to fall in love with them. They promise the “dream”. They all have something we think we want. Whether it’s beautiful architecture, the luxuries, the attainability of their quality of life…you name it, the possibilities are pretty endless, sure.
But I encourage you to seek the raw, the hardship, the core and the real human condition of it all. The one that’s not at the top of your list perhaps. The one where you have to look within, interact and look at people in the eye instead of at your smartphone in order to “get by”. The one that is “stuck in time”…or perhaps truly living IN time? And the people that reside there with the highest literacy rates that do everything in their hands to escape those same obstacles. The ones that buy “El Paquete” (last week’s American TV recordings) and have the two jobs (which is all cubans, by the way) to get a little bit more than their $20 monthly salary – because those are some of the best people you will ever meet. Those are the ones we could all learn from.
That’s why Cuba was more special than any other place I’ve been to or will ever be in. Because we don’t all deserve to go. Yet I had the opportunity to. And the world doesn’t deserve such a marvelous island. It was only 5 days. 5 days where time stood still, and I’m aware I couldn’t possibly explain or have seen it all in that short amount of time. But I can try to tell it through my lens. It’s the only way I know how.
Selection of social videos for MasterCard for Pride Week, SU2C, Fandango, Office Depot and Father's Day.
Created pro bono by McCann XBC, the new English and Spanish-language television, radio, print/OOH and online PSAs encourage viewers to take the first steps toward obtaining their GED® diploma. The "Skip the Drama" campaign highlights how not having a GED® diploma can cause unnecessary drama, and situations like filling out a job application that seem normal and mundane can become nerve-wracking and intense when questions of education arise.
client: ad council
cco: joyce king thomas
creative directors: daniela vojta / susan young
art director / designer: stephanie de jesús
illustrations by: brosmind
MasterCard’s goal was to create dining experiences for its cardholders worthy of the word “priceless”. Fifteen once-in-a-lifetime tables were created at inspiring locations like Chicago’s John Hancock Center, Dodger Stadium and Paramount Studios in Los Angeles. Each one with bespoke design at every turn.
I had the opportunity to design some of the menus that were part of these tables and pay tribute to each location. I also was able to go to the locations mentioned above and photograph the pictures displayed here. The events were such a hit, we eventually designed and developed a coffee table book as well.
2 Gold Midas
1 Silver Midas
1 Gold Reggie Award
On the actual night of the GRAMMYs, Masterpass will unlock $1 specials every time an award is presented and when an artist thanks their fans during an acceptance speech.
So how do you encourage people to watch and sign up? You show them those little fan devotion moments they all can relate to. And reward them for it...just for being a fan.
Fun fact: my handwriting improved by 0% after this campaign was launched.
MasterPass by MasterCard makes paying for things a whole lot easier. So we made these videos to demonstrate how it all works. Now living on: https://masterpass.com/us/
SVP Director of Brand Content: Dave Moore
Art Director: Stephanie De Jesús
Account Exec: Alex Arroliga
Assistant Account Exec: Amanda Seelinger
I got to work with my good friend and fashion designer, Sofia Reyes Grimpel, to concept and create what is now her fashion collection to the world inspired by blueprints from the house she grew up in. This is the lookbook I designed for her and with her - as we both saw this project from start to finish.
Assets designed for DonnaKaran.com, DKNY.com and all other digital and social media company channels.
digital design director: vanessa kincaid
graphic designer: jessica gotschalk
digital design intern: stephanie de jesus
Designed artwork for Vogue.com landing pages and online editorial pieces.
art director: allison henry
art/photo producers: jeremy allen/sophie young
art intern: stephanie de jesus
Concepts and illustrations for emojis that could represent what "Priceless" meant.
We explored anything and everything: from the use of the logos colors, food coming together, to crazy unicorns and babies in far away lands.
It was a fun experiment.
Designed assets for Style.com and its blogs such as Beauty Counter, In The Mood For and all other digital and social media company channels.
creative director: sean brown
art director: marites algones
designer: stephanie de jesús