On the actual night of the GRAMMYs, Masterpass will unlock $1 specials every time an award is presented and when an artist thanks their fans during an acceptance speech.
So how do you encourage people to watch and sign up? You show them those little fan devotion moments they all can relate to. And reward them for it...just for being a fan.
Fun fact: my handwriting improved by 0% after this campaign was launched.
Selection of social videos for MasterCard for Pride Week, SU2C, Fandango, Office Depot and Father's Day.
MasterPass by MasterCard makes paying for things a whole lot easier. So we made these videos to demonstrate how it all works. Now living on: https://masterpass.com/us/
SVP Director of Brand Content: Dave Moore
Art Director: Stephanie De Jesús
Account Exec: Alex Arroliga
Assistant Account Exec: Amanda Seelinger
Recently launched this project alongside a group of bad-ass ladies and we have big hopes and plans for it.
The When Project's mission is to inform the world that a female U.S. President is not a matter of "if" but "when". And inspire girls across America to believe it will be them.
Follow us on @TheWhenProject and read some of the stories of the little girls that will rule America one day.
Make every movie a feel good experience, whether you’re a history buff, sci-fi fanatic or a lover of rom-com. Masterpass your tickets with Fandango and we’ll donate $10 to Stand Up To Cancer for each transaction.
MasterCard’s goal was to create dining experiences for its cardholders worthy of the word “priceless”. Fifteen once-in-a-lifetime tables were created at inspiring locations like Chicago’s John Hancock Center, Dodger Stadium and Paramount Studios in Los Angeles. Each one with bespoke design at every turn.
I had the opportunity to design some of the menus that were part of these tables and pay tribute to each location. I also was able to go to the locations mentioned above and photograph the pictures displayed here. The events were such a hit, we eventually designed and developed a coffee table book as well.
2 Gold Midas
1 Silver Midas
1 Gold Reggie Award
Created pro bono by McCann XBC, the new English and Spanish-language television, radio, print/OOH and online PSAs encourage viewers to take the first steps toward obtaining their GED® diploma. The "Skip the Drama" campaign highlights how not having a GED® diploma can cause unnecessary drama, and situations like filling out a job application that seem normal and mundane can become nerve-wracking and intense when questions of education arise.
client: ad council
cco: joyce king thomas
creative directors: daniela vojta / susan young
art director / designer: stephanie de jesús
illustrations by: brosmind
These frames were drawn to showcase MasterCard's Priceless spots as well as some of McCann's work across stairwells and elevator doors of the New York office.
Concepts and illustrations for emojis that could represent what "Priceless" meant.
We explored anything and everything: from the use of the logos colors, food coming together, to crazy unicorns and babies in far away lands.
It was a fun experiment.
Priceless Cities OOH Ads displayed in Port Authority Times Square, Grand Central Terminal, Lincoln Tunnel, Bus Shelters in Chicago, LA and others.
I love avocados. I love celebrities. Celebrecados was born.
Most people don't get it, but I intend on making the big bucks out of this one. Big plans. See if you can guess who some of these are. More here.
This campaign was designed to connect people around the world and celebrate families, friendships and community during the holiday season.
Leveraging all available media, consumers were asked to share photos and wishes on Twitter, Facebook, and Instagram using the #PricelessNewYear hashtag for a chance to have their photo appear on New Year’s Eve on the world-famous digital billboards throughout Times Square, including the huge Nasdaq and Reuters signs.
Thousands of photo submissions were received – many from around the world and many from people standing in Times Square on New Year’s Eve.
I wanted to give my coworkers a cute, personal gift for our holiday party. So I drew their faces and then transferred them onto wooden coasters for keeps.
They went crazy for them. And this is the most fun I've had making gifts, ever.
Pro tip: People that wear glasses are the best to draw.
I like identity design. I like food. My senior thesis combined these two passions. I decided to re-design some logos of some of my favorite NYC food joints and posted all of the process online.
Timing: September 2012 - April 2013
Assets designed for DonnaKaran.com, DKNY.com and all other digital and social media company channels.
digital design director: vanessa kincaid
graphic designer: jessica gotschalk
digital design intern: stephanie de jesus
Beautiful things happen when you team up with your creative friends.
I got to work with my good friend and fashion designer, Sofia Reyes Grimpel, to concept and create what is now her fashion collection to the world inspired by blueprints from the house she grew up in. This is the lookbook I designed for her and with her - as we both saw this project from start to finish.
Designed assets for Style.com and its blogs such as Beauty Counter, In The Mood For and all other digital and social media company channels.
creative director: sean brown
art director: marites algones
designer: stephanie de jesús
Designed artwork for Vogue.com landing pages and online editorial pieces.
art director: allison henry
art/photo producers: jeremy allen/sophie young
art intern: stephanie de jesus
I like it when people reach out to get their brand and website re-designed. They realize they need a fresh take and I chime in and work my magic. This is what I did for the website and logo for The Custom Project, a global image and wardrobe consulting service for both men and women.
Visit the live website here.